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Launch of the global Breastfeeding Initiative for Child Survival in Al Ain, Abu Dhabi, United Arab Emirates
In November 2009, the United Arab Emirates organised a series of events for National Breastfeeding Week, including the second Regional Conference on Human Lactation and the launch of the global Breastfeeding Initiative for Child Survival, the gBICS. The Conference and the gBICS launch had as their theme "Breastfeeding: decreasing infant mortality and morbidity", and both were held under the patronage and attendance of Her Highness Shamsa bint Suhail Al Marouei, wife of the President of the United Arab Emirates.
The ten Core Partners in the gBICS attended and spoke at the launch and press conference organised by the Al Ain Hospital, one of the leading Baby-Friendly Hospitals in the United Arab Emirates. IBFAN's six regional offices and three global programme offices joined with the World Alliance for Breastfeeding Action (WABA) to present the gBICS, a civil society driven imitative aiming to assist governments to reduce infant mortality and improve maternal health, and thus achieve Millennium Development Goals 4 and 5. The events attracted extensive media coverage in Arabic and English.
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