Japanese
Snow in Taiwan all year long.
Who
tells you the time?
Beautiful
mothers use Mead Johnson. Leaflets given to mothers
in out-patient clinic in Murmansk, Russia.
Is your
car safer with a Milupa sticker?
|
Use
of equipment
Posters,
calendars, clocks and growth charts are displayed in
wards, mothers' rooms and waiting rooms. These items
usually show the company name or brand names, or both
and fix those names and logos in the minds of mothers
and health workers.
Information
materials
Materials
distributed in the health care system rarely contain
the information required by the Code, such as a clear
statement on the superiority of breastfeeding, the negative
effect on breastfeeding of introducing partial bottle
feeding and information about the hazards of inappropriate
feeding methods. These materials frequently use pictures
and text that idealise the use of breastmilk substitutes.
| Nestlé,
Abbott-Ross, Mead Johnson, Nutricia, Wyeth, Morinaga,
Milupa, Snow Brand, Hipp, Humana and Danone all
distribute gift items which usually show the company
name or brand names (they're often the same). |
Friesland
brings happy, playful times to Russia.
| Companies
distribute information which idealises breastmilk
substitutes or implies that artificial feeding is
equivalent to breastfeeding. Such info is found
in hospitals in Canada, Côte d'Ivoire, Hong Kong,
Malaysia, Mexico, Italy, Taiwan, Togo, the UAE,
Russia and the USA. |
 
Bottle
feeding problems? Change brands!
|
