| Companies
should conform to the Code at every level,
whether or not governments have taken any action (Art.
11.3 of the Code).
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The
International Code of Marketing of Breastmilk
Substitutes states:
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Labels on infant formula must clearly state
the superiority of breastfeeding, include
preparation instructions and a warning about
the health hazards of inappropriate preparation
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There should be no pictures of infants or
other pictures or text idealising the use
of infant formula on labels. The terms "humanised",
"maternalised" or similar terms
should not be used
-
Labels of all products under the Code
should provide the necessary information about
the appropriate use of the product and should
be designed so as not to discourage breastfeeding
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