Labels Mothers The Internet Hospitals & Clinics The International Code, HIV and breastfeeding Produced by IBFAN/ICDC Labels Page 3 of 4 Page 1, 2, 4 UNFAIR COMPETITION The Code states that infant formula labels are not to contain any image or text that may idealise the product nor use words such as "humanised", "maternalised" or similar terms. Comparisons to breastmilk downplay its superiority over formula. Companies guilty of this violation include Nestlé, Abbott-Ross, Mead Johnson, Humana, Milupa, Morinaga and Wyeth: The "Humana" company and brand name itself implies (im)possible humanisation, while the feeding bottle so prominent on all its labels entrenches the culture of bottle feeding to the detriment of breastfeeding.   Ross' Similac invites the question: similar to what? Feeding bottle and teat companies are just as bad. Companies like Avent, Camera, Chicco, Gerber, Japlo, Johnson & Johnson, Mister Baby and Playtex all compare their products to mother's breasts and nipples. Labels Page 2 Labels Page 4