Mothers
in Canada are able to earn air miles with the purchase
of Abbott-Ross products.
Special
discount in Hong Kong.
 
Misleading
Nestlé ad in West Africa.
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Playtex
advertises in magazines in Canada, Hong Kong,
the UAE, Uruguay and the USA, making comparisons
between its products and mother's breast and
suggesting that the company understands babies'
needs better than their mothers.
In
the UAE, Cannon claims its Avent silicone teats
are "just like mother's breasts".
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Lip
service to breastfeeding but using fathers to push
the bottle.
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Mothers are
also exposed to much of the promotion ostensibly directed
at health workers, for example clocks, posters, calendars,
pens and prescription pads typically carrying the company
name and/or brand name. These are visible to patients
in doctors' offices, hospital waiting areas or examination
rooms.
Sales promotion
in shops include posters, special displays, discounts,
shelf talkers, gift offers, tied sales and free samples.
In some countries, company reps are stationed in supermarkets
or visit health centres. Here, they distribute promotional
materials and free product samples directly to mothers
or advise them on infant feeding and care and recommend
specific company products.
Bottles
and teats for a "healthier start in life"
- Japlo in Malaysia.
Mead
Johnson, Wyeth and Friesland advertise their follow-up
formulas on TV in Hong Kong.
MISLEADING
INFORMATION
Information
and educational materials must contain specified details
and warnings. No images or text that idealise the use
of breastmilk substitutes are allowed. Companies often
present inaccurate and biased information that tends
to discourage breastfeeding alongside photos of their
products.
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Mead
Johnson materials in Hong Kong instruct mothers
planning to breastfeed to go through complicated
and time-consuming procedures which are discouraging,
such as scrubbing their nipples and breasts with
soap.
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