Japanese
Snow in Taiwan all year long.
Who tells
you the time?
Beautiful
mothers use Mead Johnson. Leaflets given to mothers
in out-patient clinic in Murmansk, Russia.
Is your
car safer with a Milupa sticker?
|
Use
of equipment
Posters, calendars,
clocks and growth charts are displayed in wards, mothers'
rooms and waiting rooms. These items usually show the
company name or brand names, or both and fix those names
and logos in the minds of mothers and health workers.
Information
materials
Materials distributed
in the health care system rarely contain the information
required by the Code, such as a clear statement on the
superiority of breastfeeding, the negative effect on breastfeeding
of introducing partial bottle feeding and information
about the hazards of inappropriate feeding methods. These
materials frequently use pictures and text that idealise
the use of breastmilk substitutes.
| Nestlé,
Abbott-Ross, Mead Johnson, Nutricia, Wyeth, Morinaga,
Milupa, Snow Brand, Hipp, Humana and Danone all distribute
gift items which usually show the company name or
brand names (they're often the same). |
Friesland
brings happy, playful times to Russia.
| Companies
distribute information which idealises breastmilk
substitutes or implies that artificial feeding is
equivalent to breastfeeding. Such info is found in
hospitals in Canada, Côte d'Ivoire, Hong Kong,
Malaysia, Mexico, Italy, Taiwan, Togo, the UAE, Russia
and the USA. |
 
Bottle
feeding problems? Change brands!
|
