| Companies
should conform to the Code at every level,
whether or not governments have taken any action (Art. 11.3
of the Code).
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The
International Code of Marketing of Breastmilk Substitutes
states:
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Labels on infant formula must clearly state
the superiority of breastfeeding, include preparation
instructions and a warning about the health
hazards of inappropriate preparation
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There should be no pictures of infants or other
pictures or text idealising the use of infant
formula on labels. The terms "humanised",
"maternalised" or similar terms should
not be used
-
Labels of all products under the Code
should provide the necessary information about
the appropriate use of the product and should
be designed so as not to discourage breastfeeding
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