Bledina
leaflets show photos of infants and indicate that products
can be used as of three months of age.
Blue
Bear products are as "natural as your love".
In Russia
Hipp promotes Baby Tea from the first week.
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Heinz
promotes its jarred foods from four months.
In
2000, the manufacturer of Anmum, the New Zealand Dairy
Board, offered to sponsor World Breastfeeding Week in
a Malaysian hospital and said it does not market products
under the Code. A few months later, its follow-on milk
was found in neighbouring Singapore.
Expanding
markets
Companies
are expanding their infant feeding product lines
and promotion strategies to entice mothers earlier,
with Mothers Clubs and formulas for mothers-to-be
and to keep them enticed longer with follow-up formulas,
baby foods and growing-up milks. An example of this
is the New Zealand Dairy Board with its Anmum
1 milk for pregnant women. This was followed
by Anmum 2 for breast-feeding mothers, Anmum
Follow-on for babies 6-24 months of age, and
Essential for toddlers.
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