Co-ordinating WABA's Code Compliance Task Force through its regional office in Penang, the WBW campaigns have provided IBFAN with a forum to broaden exposure and awareness on Code issues and give prominence to the ethical issue of company sponsorship, as health care facilities and organizations celebrating WBW become targets of companies seeking to ride on the publicity generated by a global event.

Sarah Amin, the Co-Director of WABA, describes WBW as a unique and unifying social mobilization event that builds solidarity among its network participants. WBW, as a strategy, she says, has outreach and advocacy impact beyond WABA's wildest dreams as it involves many individuals, families, organizations, businesses, religious institutions, etc. One of the most important outcomes of the WBW annual celebrations is the regular cooperation that has been founded among national and local breastfeeding groups, UN agencies and governments in promoting breastfeeding.

World Breastfeeding Week is celebrated from August 1 to 7 in most countries. In Europe and Canada it is celebrated from October 1 to 7

Breastfeeding is a human right

"Human rights are those standards without which people can not live in dignity. Human rights are inalienable: you can not lose human rights any more than you can cease being a human being. Human rights are held by all persons equally, universally and forever."

Breastfeeding is a human right. Human milk is the biological appropriate food during the development of the brain and the immune system in the first two years of life.

Beastfeeding can fulfill the child's right to both adequate food and the highest attainable standard of health.

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