Introduction
Nutrition and Health Claims on foods for infants and young children should not be permitted because they are:
• marketing tools,
• misleading,
• unsubstantiated by independent science
Claims are different from required nutrition information. They are used primarily as promotional marketing tools and thus violate the International Code of Marketing of Breastmilk Substitutes and subsequent WHA resolutions.
If new ingredients are found to be essential, they should be in all formula and all infant foods and not give the impression that the products with additives are like breastmilk.
Four-page briefing with many examples from companies own materials. |
