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ARAB WORLD
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Towards Making Egypt Mother- and Baby-Friendly
From left: Members of the Egyptian Lactation Consultants Association, Dr. Abla Al Alf and Dr. Ghada El Said, together with Mrs. Moushira Khattab, Egypt’s new Minister of the Family and the Population, and Nahed
Ismail, coordinator of IBFAN Arab World.
“Towards Making Egypt Mother- and Baby-Friendly” is the title of the National Breastfeeding Campaign
which will be launched to improve breastfeeding and infant feeding practices in Egypt, aiming to set an
example for the wider Arab region. The campaign is led by the Egyptian Lactation Consultants Association (ELCA), a member of IBFAN Arab World, and will be launched late in 2009 or early in 2010. It is supported by IBFAN Arab World, the Egyptian Ministry of Health, Egypt’s National Council for Childhood and Motherhood,
WHO Eastern Mediterranean Regional Office and UNICEF.
IBFAN Arab World are contributing to this challenging project with a focus on four areas and working
with four partners:
* IBFAN Asia, to conduct the World Breastfeeding Trends Initiative (WBTi);
* BFAN’s International Code Documentation Centre, to draft new marketing laws for breastmilk substitutes;
* the World Alliance for Breastfeeding Action, to celebrate World Breastfeeding Week, this year theme “Breastfeeding – A Vital Emergency Response”;
* IBFAN Geneva, to run training sessions on human rights, child rights, and maternity protection in the workplace.
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