Morinaga


Gota Morinaga
President & CEO
Morinaga Milk Industry Co., Ltd
.
5-33-1, Shiba, Minato-ku
Tokyo
Japan 108-8403
Tel.: +81 3 3456 0112
Fax: +81 3 3769 6129
Website:www.morinagamilk.co.jp

Products include:
Infant Formula

Morinaga BF, Morinaga Chil-Mil,
Wei Chuan S1

Follow-up Formula
Morinaga Chil-Mil 2, Wei Chuan S2

Complementary Foods
Manna Infant Food

Morinaga began in 1917 and was reorganised as Morinaga Milk Industry Co. Ltd. in 1949. It manufactures dairy products and by-products, beverages and other food products, as well as pharmaceuticals. Morinaga manufactures formula in Indonesia through a technical licence agreement with Sari Husada, an Indonesian company, and in China under a joint venture agreement with Harbin Morinaga Milk Ltd.

Wei Chuan, the largest food and dairy manufacturer in Taiwan, has a technical guidance agreement with Morinaga and its Code violations are listed under Morinaga. Wei Chuan reportedly holds 16% of the baby food market in China.

At least 20 children in Malaysia fell ill after drinking Morinaga milk, prompting the health ministry to advise consumers not to use Morinaga’s NL88 Lactose-free Formula until its Japanese counterpart gave assurance that the milk was safe for consumption. Morinaga’s BF Infant Formula and its Chil Mil 2 were pronounced to be safe as they were produced in Holland. (The mystery of globalisation at work…)


Promotion to the public

Promotion in health care facilities

Promotion to health workers

Free or low-cost supplies

Adequate labelling

Stretching the rules

Score card

 

Promotion to the public

Promotion at point-of-sale

Promotion in health care facilities


A bag of Morinaga goodies for mothers.

Promotion to health workers

Free or low-cost supplies

Morinaga clock in hospital waiting room, Taiwan.

Adequate labelling

Stretching the Rules