Use of equipment
Posters, calendars, clocks
and growth charts are displayed in wards, mothers' rooms and waiting
rooms. These items usually show the company name or brand names,
or both and fix those names and logos in the minds of mothers and
health workers.
Information
materials
Materials distributed
in the health care system rarely contain the information required
by the Code, such as a clear statement on the superiority of breastfeeding,
the negative effect on breastfeeding of introducing partial bottle
feeding and information about the hazards of inappropriate feeding
methods. These materials frequently use pictures and text that idealise
the use of breastmilk substitutes.
| Nestlé,
Abbott-Ross, Mead Johnson, Nutricia, Wyeth, Morinaga, Milupa,
Snow Brand, Hipp, Humana and Danone all distribute gift items
which usually show the company name or brand names (they're
often the same). |
Friesland
brings happy, playful times to Russia.
| Companies distribute
information which idealises breastmilk substitutes or implies
that artificial feeding is equivalent to breastfeeding. Such
info is found in hospitals in Canada, Côte d'Ivoire, Hong
Kong, Malaysia, Mexico, Italy, Taiwan, Togo, the UAE, Russia
and the USA. |
 
Bottle
feeding problems? Change brands!
|
