Companies should
conform to the Code at every level, whether or not governments
have taken any action (Art. 11.3 of the Code).
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The
International Code of Marketing of Breastmilk Substitutes and subsequent
WHA Resolutions states that there should be:
-
No advertising or
other forms of promotion to the public
-
No samples or gifts
to mothers that may promote bottle feeding
-
No direct or indirect
contact between marketing personnel and mothers
-
No pictures or text
that may idealise the use of breastmilk substitutes, while information
and educational materials must contain specified details and
warnings
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