The International Code of Marketing of Breastmilk Substitutes states:

• Labels on infant formula must clearly state the superiority of breastfeeding, include preparation instructions and a warning about the health hazards of inappropriate preparation

• There should be no pictures of infants or other pictures or text idealising the use of infant formula on labels. The terms "humanised", "maternalised" or similar terms should not be used

• Labels of all products under the Code should provide the necessary information about the appropriate use of the product and should be designed so as not to discourage breastfeeding