Dear Colleagues:

On behalf of the International Baby Food Action Network (IBFAN), we are pleased to announce that the Fourth World Breastfeeding Conference (WBC 4), organized by IBFAN Arab World (IAW), took place successfully from March 12th to 14th, 2023, at the InterContinental Citystars Hotel in the beautiful city of Cairo, Egypt.

Despite the ongoing efforts of governments, NGOs, and breastfeeding advocates to protect, promote, and support breastfeeding, breastfeeding rates are not increasing in many parts of the world.

During the event, we discussed the challenges faced and proposed solutions to address this global issue. Since the global pandemic of the coronavirus disease in 2019, formula companies have employed unacceptably widespread, misleading, and predatory marketing tactics as a means to increase their profits and, consequently, discourage mothers from breastfeeding exclusively.

Throughout the conference, strategies to combat these unethical practices were discussed, including the enactment, monitoring, and enforcement of laws to end all promotion of formula milk products, ensuring that mothers have the knowledge, competence, and skills necessary to provide their babies with the best start in life.

We are grateful to all those who participated in the Fourth World Breastfeeding Conference.

Dr Ghada Sayed
IBFAN Arab World Regional Coordinator

Below, check out our photo gallery taken during the three days of the event.

Credits: ECHOS Organizing.