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BABIES BEFORE BOTTOM LINES FROM WHO

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We call on manufacturers and distributors of commercial milk formula to #EndExploitativeMarketing offormula milk products.  We call on NationalGovernments to enact, monitor, and enforce laws to prevent theunethical marketing of formula milk products, and to invest substantially insupporting mothers and families and their infant feeding practices.  We call on HealthProfessionals to counter the targeting of the formula milkindustry. We call onLeer más »BABIES BEFORE BOTTOM LINES FROM WHO

Día Mundial de Protección de la Lactancia Materna

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Únase a nosotros el viernes 20 de mayo para el webinar del Día Mundial de la Protección de la Lactancia Materna para discutir el impacto de la comercialización de sucedáneos de la leche materna en las decisiones de alimentación infantil y los avances y desafíos de implementar el Código Internacional de Lactancia Materna Comercialización de Sucedáneos de la Leche Materna en los países.

Marketing of breastmilk substitutes: national implementation of the international code, status report 2022

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This report provides updated information on the status of implementation of the International Code of Marketing of Breastmilk Substitutes (BMS) and subsequent relevant World Health Assembly (WHA) resolutions (collectively referred to as “the Code”) in countries. It presents the legal status of the Code, including the extent to which the provisions of the Code have been incorporated in national legal measures. The report examines how legal measuresLeer más »Marketing of breastmilk substitutes: national implementation of the international code, status report 2022

NEW WHO report on the scope and impact of digital marketing for the promotion of breast-milk substitutes

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Using algorithms and artificial intelligence, transnational baby food companies are targeting women with misleading tailored messages that present their products – many of which are not only unnecessary, but risky, flavoured and ultra-processed – as the solution to normal infant and young child feeding problems. They post messages on social media 46 times a month with each post reaching 40,000Leer más »NEW WHO report on the scope and impact of digital marketing for the promotion of breast-milk substitutes

Global Alert

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These articles do not answer all the key questions about microbial contamination ofpowdered formulas. They do not propose mandatory measures to prevent further deathsand outbreaks of debilitating disease. IBFAN calls for regulatory action that is long overdue. The ten questions below explain thereasons why.

What do mothers in Ukraine need?

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The situation in Ukraine is dire. Young children & babies need our protection to survive this war. This is a message about FEEDING INFANTS during an EMERGENCY.

Marketing the $55 billion formula milk industry – How marketing influences our decisions on infant feeding.

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The report exposes the extent of marketing tactics that influence infant and young child feeding decisions. It finds that “exposure to formula milk marketing reaches 84 per cent of all women surveyed in the United Kingdom; 92 per cent of women surveyed in Viet Nam and 97 per cent of women surveyed in China, increasing their likelihoodLeer más »Marketing the $55 billion formula milk industry – How marketing influences our decisions on infant feeding.

Stop unethical infant formula research on babies!

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Stop unethical infant formula research on babies! IBFAN is calling for an immediate halt to a new study funded by the Gates Foundation and led by researchers from the University of California. The study is randomly allocating infant formula to low-birth-weight babies in Uganda and Guinea-Bissau on the pretext that this might prevent wasting and stunting. This unethical study is being conducted in Africa where… Leer más »Stop unethical infant formula research on babies!

How the Marketing of formula milk influences our decision on infant feeding

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This report – the largest of its kind to date – draws on the experiences of over 8,500 women and 300 health professionals across eight countries. It exposes the aggressive marketing practices used by the formula milk industry, and highlights impacts on families’ decisions about how to feed their babies and young children. More Informatión

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