INTERNATIONAL BABY FOODS ACTION NETWORK
IBFAN comment on the growing market for processed drinks that target babies 6-36 months. These drinks are unnecessary and risky, containing industrially produced, non-food based nutrients, possibly in excessive amounts. They were invented by the baby food industry in an effort to circumvent the Code’s marketing safeguards. The big problem is they are hugely profitable.
The deadline for the next set of comments is June 10th so do share our comment with your government and urge them to put the protection of child health first. IBFAN objects to the idealising text that ascribes a wholly risk free value to the products. If adopted, this will be a gift to marketeers and used to undermine confidence in breastfeeding – a lifeline for many babies – and suggest that locally available, bio‐diverse, culturally appropriate alternatives are somehow lacking in nutrients