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MEXICO, BRAZIL, KENYA, LESOTHO AND BANGLADESH JOIN SIDE EVENT AT THE 77th WHA

📍 Tuesday 28th May 6.30-8.30 PM | 📍Warwick Hotel – 14 Rue de Lausanne 1201 – Geneva

During the 77th World Health Assembly, Member States and Civil Society Organizations got together to highlight the concerning rise of aggressive digital marketing of breastmilk substitutes, shedding light on its pervasive and misleading impact on pregnant women, parents and society. During the event, participants discussed possible solutions for addressing this threat to public health, and several Member States pledged support to an upcoming WHA resolution on the issue.

VIDEO

Vimeo Save the Children

Agenda:
◼ Member States Panel Discussion
◼ WHO’s Guidance on Digital Marketing
◼ The 2024 Code Status Report
◼ New evidence of digital marketing of breastmilk substitutes

Organized by: The International Baby Food Action Network (IBFAN), Save the Children, UNICEF, International Lactation Consultant Association (ILCA) and the World Obesity Federation

Co-Sponsors: Bangladesh, Brazil, Lesotho, and Mexico.


NEW REPORTS

Marketing of breast-milk substitutes: national implementation of the International Code, status report 2024
Restricting digital marketing in the context of tobacco, alcohol, food and beverages, and breast-milk substitutes: existing approaches and policy options
Pilot study of the WHO Europe on Digital Marketing Portuguese study.

Baby Milk Action – BMA