The 78th World Health Assembly (WHA78)will be on the 19 -24 May, 2025, gathering almost 200 Ministers of Health in Geneva, at Palais des Nations. As every year it has been an important moment to review and planning the main public health priorities the world are facing.
The continuous increasing of the digital marketing has been a concern because all of us are submitted to misleading information, in particular mothers, children and adolescents.
Concerned about breastfeeding practices IBFAN with partners organized a side event to discuss how to monitor the digital marketing of breastmilk substitutes and related products.

Side Event 78th WHA
Monitoring Digital Marketing of Breast-milk Substitutes: Open Data & Global Accountability
Date: 21 May, 2025
Time: 12:00 – 03:00 pm
Venue: Ballroom C at the InterContinental Geneve
Co-sponsors:
Ministry of Health of Brazil, Community of Practice Latin America and the Caribbean Nutrition and Health (Colansa), Global Health Advocacy Incubator (GHAI), United Nations Children’s Fund (UNICEF)
Co-organizers:
Global Alliance for Healthy Food for Children and Adolescents (ALSANNA), International Baby Food Action Network (IBFAN), Save the Children, World Obesity Federation (WOF), Oswaldo Cruz Foundation (FIOCRUZ) and International Lactation Consultant Association (ILCA).
To join please fill in a registration form by clicking: HERE or by scanning the QR code.