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Baby Action Milk

DIGITAL MARKETING IS OUT OF CONTROL – BRAZIL CALLS FOR A RESOLUTION TO PROTECT MOTHERS AND BABIES

At WHO’s Executive Board (EB) meeting in its Geneva HQ last week, the many serious emergencies caused by conflicts and climate events were on everyone’s minds. IBFAN’s role was, once more, to remind everyone of the importance of addressing conflicts of interest and safeguarding and supporting women who want to breastfeed

Breastfeeding International Emergency Response with IBFAN Pakistan Report

June 2022,  The worst .floods in Pakistan‘s  history put a third of the country under water and  killed 1,717 people.   The monsoon rains, melting glaciers and severe heat wave were all linked to climate change. It is the world’s deadliest flood since the 2020 South… Read More »Breastfeeding International Emergency Response with IBFAN Pakistan Report

WABA | WORLD BREASTFEEDING WEEK 2022, COMING SOON

World Alliance for Breastfeeding Action (WABA) is a global network of individuals and organisations dedicated to the protection, promotion and support of breastfeeding worldwide. Annually, WABA coordinates and organises the World Breastfeeding Week (WBW) between Aug 1-7. Since 2016, we have aligned our WBW campaign to United Nation’s Sustainable Development Goals (SDGs). We call this WBW-SDGsRead More »WABA | WORLD BREASTFEEDING WEEK 2022, COMING SOON

Against warning labels on junk food in Mexico How Switzerland danced to the Nestlé tune

Mexico has implemented black STOP-style signs on unhealthy foods to combat the country’s rampant obesity trend. However, the project was met with fierce resistance from multinational companies and their host states. At the forefront: Nestlé… Read More »Against warning labels on junk food in Mexico How Switzerland danced to the Nestlé tune

World Food Safety Day: who should be held accountable for the US baby deaths?

IBFAN has worked since its founding in 1979 to ensure optimal feeding for infants and young children, citizens who are most vulnerable to food safety hazards. For babies who are not breastfed, the contamination of commercial baby milks and foods is particularly serious because these products are the sole source of food during the firstRead More »World Food Safety Day: who should be held accountable for the US baby deaths?

Global trading standards must follow WHO in restricting harmful marketing 75th World Health Assembly, Geneva, 22-28th May, 2022

IBFAN, the global network that has helped governments stop harmful marketing of baby feeding products for the last 40 years, attended the 75th World Health Assembly (WHA) in May. With so many difficult political issues on the Assembly agenda  –  emergencies,  military conflicts, decisions on pandemics, the climate crisis, the need for sustainable WHO financing to name just a fewRead More »Global trading standards must follow WHO in restricting harmful marketing 75th World Health Assembly, Geneva, 22-28th May, 2022

Marketing of breastmilk substitutes: national implementation of the international code, status report 2022

This report provides updated information on the status of implementation of the International Code of Marketing of Breastmilk Substitutes (BMS) and subsequent relevant World Health Assembly (WHA) resolutions (collectively referred to as “the Code”) in countries. It presents the legal status of the Code, including the extent to which the provisions of the Code have been incorporated in national legal measures. The report examines how legal measuresRead More »Marketing of breastmilk substitutes: national implementation of the international code, status report 2022

NEW WHO report on the scope and impact of digital marketing for the promotion of breast-milk substitutes

Using algorithms and artificial intelligence, transnational baby food companies are targeting women with misleading tailored messages that present their products – many of which are not only unnecessary, but risky, flavoured and ultra-processed – as the solution to normal infant and young child feeding problems. They post messages on social media 46 times a month with each post reaching 40,000Read More »NEW WHO report on the scope and impact of digital marketing for the promotion of breast-milk substitutes

Marketing the $55 billion formula milk industry – How marketing influences our decisions on infant feeding.

The report exposes the extent of marketing tactics that influence infant and young child feeding decisions. It finds that “exposure to formula milk marketing reaches 84 per cent of all women surveyed in the United Kingdom; 92 per cent of women surveyed in Viet Nam and 97 per cent of women surveyed in China, increasing their likelihoodRead More »Marketing the $55 billion formula milk industry – How marketing influences our decisions on infant feeding.