Baby Action Milk

Marketing of breastmilk substitutes: national implementation of the international code, status report 2022

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This report provides updated information on the status of implementation of the International Code of Marketing of Breastmilk Substitutes (BMS) and subsequent relevant World Health Assembly (WHA) resolutions (collectively referred to as “the Code”) in countries. It presents the legal status of the Code, including the extent to which the provisions of the Code have been incorporated in national legal measures. The report examines how legal measuresLeer más »Marketing of breastmilk substitutes: national implementation of the international code, status report 2022

NEW WHO report on the scope and impact of digital marketing for the promotion of breast-milk substitutes

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Using algorithms and artificial intelligence, transnational baby food companies are targeting women with misleading tailored messages that present their products – many of which are not only unnecessary, but risky, flavoured and ultra-processed – as the solution to normal infant and young child feeding problems. They post messages on social media 46 times a month with each post reaching 40,000Leer más »NEW WHO report on the scope and impact of digital marketing for the promotion of breast-milk substitutes

Marketing the $55 billion formula milk industry – How marketing influences our decisions on infant feeding.

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The report exposes the extent of marketing tactics that influence infant and young child feeding decisions. It finds that “exposure to formula milk marketing reaches 84 per cent of all women surveyed in the United Kingdom; 92 per cent of women surveyed in Viet Nam and 97 per cent of women surveyed in China, increasing their likelihoodLeer más »Marketing the $55 billion formula milk industry – How marketing influences our decisions on infant feeding.

Stop unethical infant formula research on babies!

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Stop unethical infant formula research on babies! IBFAN is calling for an immediate halt to a new study funded by the Gates Foundation and led by researchers from the University of California. The study is randomly allocating infant formula to low-birth-weight babies in Uganda and Guinea-Bissau on the pretext that this might prevent wasting and stunting. This unethical study is being conducted in Africa where… Leer más »Stop unethical infant formula research on babies!