Using algorithms and artificial intelligence, transnational baby food companies are targeting women with misleading tailored messages that present their products – many of which are not only unnecessary, but risky, flavoured and ultra-processed – as the solution to normal infant and young child feeding problems. They post messages on social media 46 times a month with each post reaching 40,000 users.  Companies also enlist TRUSTED INFLUENCERS–  celebrities whose posts are seen by 400,000 users:   ‘On average, each post of a branded influencer promoting breastmilk substitutes is seen by around 400,000 people and generates action from around 11,000 of them.  The most effective influencers can reach several million users with a single post.”