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IBFAN – International Baby Food Action Network


World Breastfeeding Week 2024

#WBW2024 will focus on survival, health and wellbeing. It will showcase the need to improve breastfeeding support to reduce inequalities that exist in our society with a special focus on breastfeeding in times of emergencies and crises. The theme is aligned with thematic area 2 of the WBW-SDG 2030 campaign.

Breastfeeding can act as an equaliser in our society and efforts must be made to ensure everyone has access to breastfeeding support and opportunities. It is essential that no-one is left behind especially vulnerable mothers who may need additional support to reduce breastfeeding inequalities. Target audiences including actors along the Warm Chain of Breastfeeding support; civil society organisations, governments, policymakers, health systems, workplaces, communities and parents will be engaged to close the gap in breastfeeding inequalities and support breastfeeding for all especially the vulnerable groups.


The triad logo is supported by different stakeholders, struggling to uphold breastfeeding in times of crises and emergencies around the world. Breastfeeding is critical during times of crisis and parents need breastfeeding support to ensure the survival of babies. The colour red is aligned with thematic area 2 of the WBW-SDG 2030 campaign.



Poster Guidelines

To use the poster, please read our Copyright Notice:

WABA asserts all legal rights and intellectual property rights under the Berne Convention over the World Breastfeeding Week Logo and Campaign Materials. This copyright is subject to fair use, with appropriate attribution to WABA. The poster may be used with the prior written consent of WABA in celebrating World Breastfeeding Week and other activities related to the protection, promotion and support of breastfeeding.

The poster shall not be used in any way that directly or indirectly damages WABA’s reputation and/or standing, whether by content, context or association. Prior written consent shall always be sought before the image is used in any commercial activity (write to The image shall not be used in any event and/or activity sponsored, supported or organised by companies manufacturing, distributing or marketing breastmilk substitutes, feeding bottles, or teats.

If you are translating the WBW2024 poster, please use the full image as above, and fill in this form.

World Alliance for Breastfeeding Action (WABA) is a global network of individuals and organisations dedicated to the protection, promotion and support of breastfeeding worldwide based on the Innocenti Declarations, the Ten Links for Nurturing the Future and the WHO/UNICEF Global Strategy for Infant and Young Child Feeding. WABA is in consultative status with UNICEF and an NGO in Special Consultative Status with the Economic and Social Council of the United Nations (ECOSOC). WABA coordinates the annual World Breastfeeding Week campaign.